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grocery ecommerce

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Going grocery shopping without an organized grocery list can lead you to pointlessly drifting in the store. You not only take back home a bunch of things that you don’t need but also miss picking the ones you really needed. Having a well-planned grocery list can get you in and out of the store much faster and also helps you stick to your budget, prevent ad hoc trips to the grocery store, and most importantly…

The pandemic has unfortunately taken a toll on our disposable income, and it is imperative for families to identify areas of monthly cost savings and implement a conscious savings plan. Monthly groceries is a big area of savings and judicious planning can save families 100s of Dollars in a year. Mercatus’ 2020 study revealed that online grocery sales accounted for $106B (10.2%) of the $1.04 trillion grocery market. Meanwhile, the average food-at-home spending on groceries…

Are the Deals from Big Brand Grocery Stores Really Translating to Cheaper Prices? Humans are hardwired to engage with discounts. The moment one sees “X% Off” or “Season Sale” or other such eye-catching messages, we are drawn towards them. These deals are even more effective in online grocery shopping since more people are likely to see this through emailers, notifications, and other such media. How Discounts Work Discounts in an online grocery store operate on…

Grocery shopping has always been associated with a physical store. However, with social distancing and the need to move online, grocery shopping apps are quickly rising. In the USA, digital grocery buying reached $5.3B in April – a record high and 37% increase from March. Such drastic increases indicate that major players are taking specific measures to better customer experience. (Source: S&P Global) Therefore, we compiled a list of 6 features that enhance the online…

Conversational commerce is on the rise where businesses involve voice search as one of their online features, e.g., Google’s “Okay Google” and Amazon’s “Alexa.” As people are forced to take their businesses online, conversational commerce makes it easier for less experienced users of grocery eCommerce to place orders. However, incorporating this feature is no easy task. Here’s an insight. (Source: Adimo) Omnichannel Marketing Omni-channel marketing refers to retailers selling their products on multiple platforms. Walmart,…