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Are the Deals from Big Brand Grocery Stores Really Translating to Cheaper Prices? Humans are hardwired to engage with discounts. The moment one sees “X% Off” or “Season Sale” or other such eye-catching messages, we are drawn towards them. These deals are even more effective in online grocery shopping since more people are likely to see this through emailers, notifications, and other such media. How Discounts Work Discounts in an online grocery store operate on…

While the CDC and every major pharmaceutical company in the world scramble for a cure and vaccine, COVID-19 continues sweeping the world with 52.8M cases worldwide at the time of writing this article. However, while COVID-19 brought the world to a standstill briefly, the human population continues trying to adjust to its new normal. This is also seen in the realm of grocery shopping. As the world continues going online, every physical store now needs…

Putting together a grocery list is an essential task, which is often overlooked and taken lightly. This is where you land with items not needed for the week and miss on the dinner essentials. Just skimming through the stuff in the refrigerator and taking a brief look at the kitchen cabinets before jotting down does n0t help you to organize an effective grocery list. How should you do it then? Here is what you need…

Grocery shopping has always been associated with a physical store. However, with social distancing and the need to move online, grocery shopping apps are quickly rising. In the USA, digital grocery buying reached $5.3B in April – a record high and 37% increase from March. Such drastic increases indicate that major players are taking specific measures to better customer experience. (Source: S&P Global) Therefore, we compiled a list of 6 features that enhance the online…

Conversational commerce is on the rise where businesses involve voice search as one of their online features, e.g., Google’s “Okay Google” and Amazon’s “Alexa.” As people are forced to take their businesses online, conversational commerce makes it easier for less experienced users of grocery eCommerce to place orders. However, incorporating this feature is no easy task. Here’s an insight. (Source: Adimo) Omnichannel Marketing Omni-channel marketing refers to retailers selling their products on multiple platforms. Walmart,…

With COVID-19 sweeping the nation, the change in the buying habits of the average consumer is palpable. In June 2020, 45.6 million households turned to online grocery pickup and delivery services, and online sales hit a record $7.2 billion in June – a 9% increase from May – according to Brick Meets Click and Mercatus. The eCommerce grocery market is predicted to reach $38.16 billion by 2021. Meanwhile, a year ago, in August 2019, there…

While cashless checkout has been talked about extensively, contactless delivery is not equally discussed. COVID-19 changed that when contact became genuinely dangerous. Questions about contactless delivery have, therefore, come into the foreground. These questions are especially poignant and pertinent to the current online grocery shopping environment. What is Contactless Delivery Contact-free delivery is when items are delivered with no direct contact between the delivery person and receiver. This is accomplished by the delivery person leaving…

In a world where everything has gone online, grocery shopping has followed suit. This need-based industry made its shift online, even in the pre-COVID era. But it is crucial to notice the boost that lockdowns have given the online grocery shopping industry during the pandemic. Grocery Shopping Pre-COVID By 2017, 23.4% of the American population were buying their groceries online. It was a massive jump from 3.9% in 2007. (Source: One Space) However, this was…